Comfort wear is serious
Decades ago fashion industry used to be a very serious. Everything had an intimidating and unattainable air , from magazine's pictures to catwalks. Internet democracy with social media spontaneity and a blogger everywhere have change this completelly. Now basically everybody with a smart phone can express an opinion or became a style icon. This have also an impact within the high levels of style industry, and they had turn to the people, getting a more accessible image. Playful graphics and designs, models with silly faces, no make-up celebrities #selfies and of course the so call affordable fashion are some examples of this attempt. We agree to disagree, and wear funny T-shirts, bizarre and colourful prints kind of weird stuff, like this or just a cartoon laplander hat, to bring a bit of colour into a grey day. So, all this aside, I decided to wear something really comfortable and bring a bit of colour into...